Critical Mass
Overview
Since our humble start in downtown Calgary in 1996, we’ve been driven by a strong work ethic, a passion for designing innovative experiences, and a belief that design and technology can improve peoples’ lives. To this day our mission remains the same— helping our clients deliver digital experiences that truly serve their audience, differentiate their brand, and generate business impact. Along the way, we’ve built a strong reputation as a partner that never stops innovating, a true collaborator, and driver of digital success.
We connect creativity, platforms, and audiences to help brands flow with human behavior. That's why we're always thinking big, and thinking ahead—both across the digital ecosystem and into the future. Our success in handling the digital ecosystem needs of complex global clients comes from our ability to combine strategy, design, technology expertise, and a relentless focus on the customer. Our passion and perseverance ensure we launch great work on time, on budget, around the world.
Today, we have grown to over 1,200 employees across 12 global offices working with incredible brands such as Apple, Nike, BMW, Airbnb, Hilton, Peloton, and more. We offer end-to-end digital capabilities with specialized studios including Curious (customer insight and audience-testing), Wander (original content studio specializing in film, motion, editorial, and sound), and Artbot (master creation studio of static, animated, and customized dynamic content).